Sony KDL-52W4100 wit its primary features is a low cost model. When compared with its counterparts it costs comparatively less. Sony KDL-52W4100 with a horizontal window in the middle of its frame and with its silver pedestal stand gives a grand look with its glossy black triangle. The controls are placed more in vertical selections and with 3 horizontal options. Picture related items are grouped under picture menu. It has new favorite screen which includes the favorite channels that you have already manually saved, screen saver and other last used inputs. In toto, Sony KDL-52W4100, in the matter of menu system stands apart from all other product of the same nature.

Sony KDL-52W4100 can be placed in the mid level of Sony’s Bravia range but it has many features of the top end HDTVs. It has a 120 hz refresh rate which works to clean up blurt motions and goes in tune with company’s Motion Enhancer. Sony KDL-52W4100 has a resolution of 1080p., it has a four picture preset apart from a theatre preset that is almost fixed. It is equipped with a pair of noise reduction settings with three colour temperature preset.